Client: Classic Media || Project: Where’s Waldo? Style Guide || Creative Direction: Georgena Senior, Hyperdesign, Inc.

This nearly 100 page style guide was completed in April 2010, after many months of searching for Waldo’s true identity. Branding, packaging, character art, product graphics & patterns, were all included in the final guide. Both Waldo (U.S.) and Wally (U.K.) versions were produced.